Agenda

DPS SUMMIT AGENDA

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Sunday, March 25

6:00 p.m.-8:00 p.m.: DPS Welcome Cocktail Reception Sponsored by Maxifier

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THE SUMMIT DAY 1 | Monday, March 26

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8:00 a.m.: Breakfast Sponsored by OpenX  

8:30 a.m. OpenX Presents: Strategies to Dramatically Lift Yield
You're invited to hear from premier publishers on how they increased ad revenue over 100 percent by using RTB to create more competition for their inventory. Join OpenX and executives from Breaking Media, Star Tribune and Vox Media as they share their private insights.
Speakers:
Ray Faust, vp sales, emerging media, Star Tribune
David Minkin, publisher, Breaking Media
Kyle Ragsdale, vp business affairs and finance, Vox Media

9:00 a.m.: Old Dog, New Tricks: Modernizing a 169-Year-Old Publisher
The Economist was founded in 1843 as a small glossy. Through a turbulent time for magazine publishers, The Economist has fared very well. Its digital business is growing briskly. Paul Rossi, managing director and executive vice president of the Americas, sits down with Digiday editor-in-chief Brian Morrissey to discuss how a venerable magazine title can stick to its roots while adapting to a radically changed media environment. 
Speaker: Paul Rossi, managing director and evp of the Americas, The Economist @economistrossi

9:30 a.m.: Mind the Mobile Ad-Revenue Gap
The Year of Mobile might finally have arrived. Publishers are seeing sharp shifts of audience to mobile devices. The problem is the demand for advertising on mobile hasn’t kept up. Publishers are left with an evaporation of ad revenue as the mobile user is worth far less, currently, than the desktop user. When, if ever, will the gap close? 
Moderator: Jack Marshall, mobile editor, Digiday @jackmarshall
Speakers:
Michael Bayle, svp and general manager, ESPN Mobile
Eric Gronemeyer, vp, regional manager, West Coast, The Weather Channel 
Todd Sawicki, chief revenue officer, Cheezburger Network  @sawickipedia

10:00 a.m.: Operative Dialog

10:20 a.m.: Coffee Break Sponsored by CheckM8

10:40 a.m.: Pecha Kucha Presentations
In rapid-fire presentations, digital-media leaders will show 20 slides that will flip every 20 seconds. They will hope to convince the audience of their position on a pressing matter facing the digital-publishing industry.
Moderator: Erika Schnitzer, director of event content, Digiday @digiday
Presenters: 
John LoGioco, svp, sales and business development, Outbrain @johnlogioco
Will Schmahl, director of West Coast Sales, ADTECH
Truste

11:00 a.m.: Video to the Rescue?
Display-ad CPMs are down and unlikely to return to giddy heights anytime soon. There's a glimmer of hope in the continued strong demand for online video. Consumers are watching more of it, and brands, which have never learned to love the banner, are still enamored by sight, sound and motion. Learn from publishers who have made video an important part of their audience and business strategies.
Moderator: Jack Marshall, mobile editor, Digiday @jackmarshall
Speakers:
Anthony Dunaif, svp, syndication and strategic partnerships, Heathination @Dunaif
Moritz Loew,chief agency officer, general manager of Sales, MSNBC Digital @moritzloew
Jim Spanfeller, founder & CEO, Spanfeller Media Group Inc. @JimSpanfeller

11:30 a.m.: Digiday Dialog with DoubleVerify
Speaker: Eoin Townsend, svp of partnerships and business development, DoubleVerify

11:50 a.m.: Paid, Owned, Earned: Beyond Banners
Simple banner ads are no longer sufficient for advertisers. Brands want sophisticated programs that allow them to be part of the content -- as a publisher. Atomic Online President Mike Dodge sits down with two new-style publishers to find how they’re going well beyond the banner to make advertisers content producers in their own right.
Moderator: Mike Dodge, president, Atomic Online
Speakers:
Erin Pettigrew, executive director of marketing, Gawker @superfem
John Shankman, publisher, The Awl @johnshankman

12:30 p.m. Rubicon Lunch Workshop

1:15 p.m. Afternoon Activities Sponsored by Adap.TV

6:30 p.m.: Cocktail Reception Sponsored by Perfect Market

9:30 p.m.: After Glow Party

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THE SUMMIT DAY 2 | Tuesday, March 27

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8:30 a.m.:  Breakfast Presentation by Solve Media

9:00 a.m.: The Social Publisher: Q&A with Deanna Brown, CEO, Federated Publishing
The Search Era is giving way to the Social Era. People are discovering content not from a faceless algorithm but from their friends. For publishers, getting social right is at the top of the agenda, as visitors from social media tend to stay longer and be more loyal. How can publishers make social an integral part of what they do on a daily, even real-time, basis?
Speaker: Deanna Brown, CEO, Federated Publishing @deannabrown

9:30 a.m.: Data as Competitive Advantage, Not Threat
In the past, publishers knew their audience and were considered gatekeepers to their data. Today, with ubiquitous data, brands can collect data and find their audience without needing to partner with a publisher. While many publishers see this as a danger, others are taking matters in their own hands by developing aggressive data-driven strategies.
Moderator: Jack Marshall, mobile editor, Digiday @jackmarshall
Panelists:
Tony Mamone, CEO, Zimbio
Zack Rogers, svp of revenue operations, CBS Interactive
Vivek Shah, CEO, Ziff Davis 

10:00 a.m.: Digiday Dialog with Jumptap

10:20 a.m.: Pecha Kucha Presentations
In rapid-fire presentations, digital-media leaders will show 20 slides that will flip every 20 seconds. They will hope to convince the audience of their position on a pressing matter facing the digital-publishing industry.
Moderator: Erika Schnitzer, director of event content, Digiday
Presenters: 
Danny Bernstein, vp, head of business development, Meebo
Bill Rowley, svp of business development and publishing, Martini
RocketFuel

10:40 a.m.: Break

11:00 a.m.: Open vs. Closed
Google is building a vast advertising technology infrastructure that it promises will make it easier for publishers and advertisers to operate more seamlessly. But can it play the role of a neutral party when it is also a major advertising seller? Two industry leaders debate the case on the merits.
Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey
Speaker: Greg Koerner, chief marketing officer, MediaBank @mediabank

11:40 a.m.: Dialog with Casale Media
Speaker: Alex Gardner, vp, network operations, Casale Media

12:00 p.m.: Bringing Beauty to the Web
The Web was made by technologists, not designers. It shows. Many publisher websites are a riot of links, flashing graphics and overwhelming clutter. It’s no wonder brands have stayed on the sidelines. There are now efforts to make the Web a prettier place that is more hospitable not only to users but to brands.
Moderator: Jack Marshall, mobile editor, Digiday @jackmarshall
Speakers: 
Brian Atwood, vp of sales-Premium Formats (Project Devil) and Pictela @batwood
Alex Schliefer, general manager, Say Media Lab @alexoid

12:30 p.m.: Pulsepoint Lunch Workshop

1:00 p.m.: Afternoon Activities Sponsored by Jumptap

6:30 p.m.: DPS Cocktail Reception & Dinner 


9:30 p.m.: After Glow Party Sponsored by Legolas